Why You Should Not Give Your eBook Away For Free


By Justin Charnell  


  AbeBooks.co.uk - Passion for books



So you're thinking of giving away a copy of your book. Unless you're brand new or seasoned, I would advise against it. Or do what you want. So should you give your eBook away? There are just a few things to think about before you drop the price of your next bestseller.

But... you're giving away anz eBook right there on the side of your website! That's a culmination of a bunch of blog posts, put in one convenient spot. Onwards!

People who get a free copy won't convert to buyers. There are two distinct markets when it comes to anything really: the buyers and the freebie hunters. I know if I go onto Amazon and I'm searching for a book about dogs, and I click on the top free category, I'm not leaving the free category. It's already in my mind to not pay for something like that. Even if it's an absolute hobby of mine, I already have a wealth of knowledge resources I can snag for free.

For instance, there are hundreds of new adult fiction books published every day on Amazon. Hundreds of those books are put into KDP Select and are set to a 5-day free promotion every day. If I'm an avid reader of literary porn, and I know I can get new quality erotic stories for free every day, why would I pay for it?

Hell, most of them probably won't even read the book, depending on the genre. There was a time when I would go on Reddit's free eBook page and go on download sprees. Never read any more than 2% of those books, and they were deleted from my Kindle library with the quickness.

Your e-mail list isn't going to grow substantially by giving away a book. Even if you offer another free book for signing up, your list will merely be tainted by freebie chasers. They will hop on your mailing list, snag the download, then unsubscribe. I know this because it happens multiple times every month for me.

I can't help but laugh at self-publishing authors that brag about how many books they gave away in their most recent promotion. Last I checked free never paid the bills. 2,000 free downloads of your subpar eBook do not indicate any level of success. If that joint wasn't selling more than a copy a week, then you gave it away for a few days then it sprang to a few copies a day I would say it was worth it. Unless that's the case, sit down.

When to do a giveaway?

It seems to me that the only time to do a giveaway is for brand new authors and salty seasoned veterans. For those mid-listers who have a moderate fan base, but aren't immediately boosted to best seller status upon release, stick to a reduced price book as your "lead" or whatever you want to call it. Of course, it's up to you to decide when you've gone from a new author to a mid-lister to a veteran. I would say if your mailing list provides you with a few dozen sales on the first day, you're no longer new.

Even if you have written 10 books, but you get no sales, you're still new.

What is the benefit to doing a giveaway for new folks? It's definitely not to gain exposure, at least in the way you might be thinking. On all the major eBook storefronts, they have a section that shows what other customers also bought.

That's the money when doing giveaways (for new authors, anyways). The population of the also bought section will link your book to other books and vice versa, so someone searching a book of a similar subject may stumble onto yours.

In some genres, doing the permanently free thing can be incredibly effective or a complete failure. Genres with a high amount of authors pushing out content, like adult fiction, unless you're a heavy hitter, you're best sticking to the KDP 5 day free promotion (if you're in the dreaded Select) to populate your also bought section.

In a genre a bit less flooded, like, I don't know, programming with Python, a loss leader might help out to get people to see more of your work.

So there you have it, folks. When should you give your eBook away for free? When you're brand spanking new, or when you have such a massive following that it doesn't really matter.

But you can do whatever you feel comfortable with.

Big dawgs gotta earn.

What eReader Should You Get?

By Darci S Gert  

  Better World Books Good Reading


I am the person who always has a book within my reach at all times. It started with a physical book in my purse at all times. But as I got older I realized one book is not enough. I needed an eReader so I could carry all my books with me all the time. There are only two devices I personally would even consider buying, the Amazon Paperwhite and Barnes & Noble's Nook GlowLight.

Both devices share some of the same basic features and some features are unique to each device. They both have a six inch (diagonal) screens and are touchscreens. Both use eInk screens, making it look like a page from a book, allowing you to read in direct sunlight. Each device lasts on average one month on a single charge. Because you can adjust the size and type of font the text appears as, it is easier to read and less strain on your eyes. You are able to bookmark certain pages, as well as highlight passages, and make notes. This feature comes in handy for book clubs. They are also lighter than a typical book. If you find a word that you are unfamiliar with and want to know what it means then you can look it up. If you have more than one device or app then you can pick up where you left off on another devices. And the main reason I would only consider these devices is because they have the ability to light up using front lights allowing you to read for longer periods of time. The major advantage to front lighting is that it places a significantly less stress on your eyes than backlighting does; tablets, phones and computers use backlighting.

The Nook GlowLight only cost $99. The Nook GlowLight uses Wi-Fi only and instead of getting its eBooks from Amazon you would purchase through Barnes & Noble. The Nook GlowLight has all the same basic features listed above but it also has a few features that make it different. The GlowLight has an actual physical location you can go to for customer support. Whether it be user error or an actual technological malfunction you are able to take your device into the nearest Barnes & Noble and get help.

Amazon's Paperwhite comes in around $119. But they do offer some different features that may entice you into spending an extra $20 for their device. They have updated their screen resolution making the pages crisper and easier to read. You are also able to add, for additional one-time payment, 3G. Which means you can get new books anywhere there is AT&T service. All the Amazon devices have a feature called Kindle Unlimited for $9.99 a month.

While both of these devices are great I personally would get the Amazon Paperwhite. I like this devices the best because it has the ability to be read in the dark. Amazon's Paperwhite has more current technology and the ability to use Kindle Unlimited.

Extraordinary eBooks!

By Eunice Chege  

 

Over the last few years, the traditional way of acquiring and reading books has been overtaken by eBooks. Book lovers can now easily acquire eBooks while at the comfort of their homes, this is a fact that eBooks are now more economical to buy than the traditional hard covered books.

Most readers want to know the benefits of reading digitally rather than using physical books. They are also interested in knowing the difference between reading an eBook and having to read from physical books that are at times old and lack anything attractive from their physical appearance.

Some of the main reasons for buying eBooks compared to traditional books include;

A Clickable Table of Content

A reader doesn't have to sequentially move from page to page in order to read the material that one is highly interested in. This is boring, time-wasting and not even the brightest kid in the room will want to do this. With a Clickable table of contents, one is able to extract the specific material of interest with little or no fuss.

Cloud Syncing

In the event that a reader uses a tablet, laptop or any other e-reader most of the time one may read the same book on a number of devices. In this case, one can use cloud syncing to make the reading experience easy. You can bookmark pages as you read thus being able to pick up from the page that you were on.

Highlights and Annotations

It's easy for a reader to make highlights or notes without having to interfere with the neatness of the eBook. If it's a love quote that one intends to use as a pickup line, then one can easily highlight it. This helps one highlight major points that need some attention later on.

Dictionaries and Translations

At times, a reader may be unsure about some words or phrases that they come across when reading a book. With an eBook, you do not have to move from your reading zone and move around looking for a dictionary. All this is taken care of since most eBook readers are usually pre-loaded with dictionaries that a reader can use. You can also select and search the word online.

Adjustable Fonts

For those readers who have vision challenges, then eBooks are for you. Most physical books may make it hard for readers who cannot read without glasses since there is no simple way to increase their font. However, eBooks easily allow a reader to adjust the font size to one's personal preference.

Storage

Those who own physical books know the trouble that comes with always having to arrange them, protect them from damage and of course when they are too many, storage space becomes a big issue. However, with an eBook you can just save then in your electronic device like Personal Computer, Phone, any portable device or even on your email.

Access and Price

You do not have to visit a books store to acquire an eBook unlike physical books. All you need is to go online and buy one without having to move from your comfort zone. They are also cheaper than physical books since they are exempt of the fee that is involved in printing hard copies.

Books are good things to have, but with eBooks, they make an incredible version to own, you can use them anytime and at anyplace with lots of ease and without attracting anyone's attention. They are friendly to readers who are mostly discouraged by the physical size of books that they ought to read.

Happy reading!

  eBooks.com - Save time and money!